SPARKLING SPRINKLE
SPARKLING SPRINKLE is an organic fruit flavor sparkling water brand. “Sparking” in the brand name not just came from the word “sparking water” but also means “spark joy”; as “Sprinkle” also has the meaning of “water” which symbolized grace purification and health. As the key word of the brand is "spark joy”, the design of the label and packaging is lively, using bright and striking analogous coloured illustration. In addition, the design applied with graphic elements of the fruit’s symbolism and active human illustration. The chosen fonts of the logo design are Work Sans which is highly suitable for print display and be able to present the “simple” of the brand with its low contrast stroke. Then, the similar characteristic’s font, Segoe UI with variation of font family is used as font pair with Work Sans.
